Our Visual Story …

Advocating for our Diverse and Divergent Community

Moving into a new era for ASAN AUNZ, we are proud to share our visual story …

Since 2023, ASAN AUNZ has seen many exciting changes for our organisation, including important legacy members and founders passing the baton on to our next generation of custodians.

Being a vital part of the global Autistic advocacy movement and affiliated with ASAN USA, ASAN AUNZ’s early branding borrowed from ASAN USA, using several community symbols to express interconnectedness and diversity. Over time, our brand was differentiated from ASAN USA with the use of an AUNZ map.

Creating strong visual connections to the Autistic advocacy movement and the neurodiversity movement, our new brand emerged from two key narrative elements: a colour spectrum; and advocating for our community.

Narrative Element One - Colour Spectrum

Rainbows and colour spectrums, in various forms, are a powerful element consistently used in our communities. This is also an important element in the queer community, of which many Autistic and neurodivergent people are a part of. The use of multiple colours speaks to a multitude of lived experiences and intersecting identities, and embracing all those diverse lived experiences.

We have creatively used CMYK variations and RGB colour models in our logo design, shown above. CMY stands for cyan, magenta and yellow with the internal RGB colours being red, green and blue, K refers to black. When mixed, these colour models offer millions of colour possibilities – they represent a spectrum of rainbow colours and the diverse lived experiences of our community.

Narrative Element Two - Advocate + Empower

Our core purpose is systemic advocacy and empowering people with self advocacy skills; this is so important to highlight in all that we do.

So, we have used speech bubbles, thought and writing bubbles to express advocating, in various modes, for our community.

Our Future

We are proud to present the outcome of combining these elements to create the ASAN AUNZ logo and visual story.

Our logo pays homage to colour theory, referencing colour models, with overlapping circles of colour. Communicating with a rainbow or spectrum of colours is embedded within the neurodiversity movement and the Autistic community.

Rainbow colours embrace a multitude of intersecting identities and lived experiences. At ASAN AUNZ, we advocate for those intersecting identities and Autistic lived experiences; for this reason one of our circles is extended into a speech/word/thought bubble – this illustrates the work we do, advocating for our Autistic and neurodivergent kin.

Our logo is not segmented by lines or negative space, each piece is connected and overlapping. The use of overlapping elements illustrates a sense of community and connection; no element stands alone. The important advocacy work we do is done in community, for community.

We are diverse, divergent and stronger together.