Our Visual Story
Advocating for our diverse and divergent community
Moving into a new era for ASAN AUNZ, we are proud to share our visual story.
Since 2023, ASAN AUNZ has seen many exciting changes, including important legacy members and founders passing the baton on to our next generation of custodians.
ASAN AUNZ’s early branding borrowed from ASAN USA, using community symbols to express interconnectedness and diversity. Over time, our brand was differentiated from ASAN USA with the use of an AUNZ map.
Creating strong visual connections to the Autistic advocacy movement and the neurodiversity movement, our new brand emerged from two key narrative elements: a colour spectrum, and advocating for our community.
Narrative Element One: Colour Spectrum
Rainbows and colour spectrums, in various forms, are a powerful element used consistently in our communities. They are also an important element in the queer community, which many Autistic and neurodivergent people are part of. The use of multiple colours represents diverse lived experiences and intersecting identities.
We have creatively used CMYK variations and RGB colour models in our logo design, shown above. CMY stands for cyan, magenta and yellow, with the internal RGB colours being red, green and blue, and K refers to black. When mixed, these colour models offer millions of colour possibilities. They represent a spectrum of rainbow colours and the diverse lived experiences of our community.
Narrative Element Two: Advocate + Empower
Our core purpose is systemic advocacy and empowering people with self advocacy skills. This is important to highlight in everything we do.
We have used speech, thought and writing bubbles to represent various modes of advocacy for our community.
Our Future
We are proud to present the ASAN AUNZ logo, which is the outcome of combining these elements.
Our logo references colour models with overlapping circles of colour. Communication with rainbows or spectrums is common in the neurodiversity movement and the Autistic community.
Rainbow colours represent diverse intersecting identities and lived experiences. At ASAN AUNZ, we advocate for those intersecting identities and Autistic lived experiences. One of our circles is extended into a speech/word/thought bubble to illustrate the work we do, advocating for our Autistic and neurodivergent communities.
Our logo is not segmented by lines or negative space; each piece is connected and overlapping. The use of overlapping elements illustrates a sense of community and connection. No element stands alone. The important advocacy work we do is done in community, for community.
We are diverse, divergent and stronger together.